This is a great ad and shows how kids can lock on to a dream and how, given the right conditions, they can achieve their goals.
When young children become inspired, they can achieve incredible things, but there are many factors that influence how far they go. I had the pleasure of meeting a 5 year old golfer recently, he played in our tournament with others of similar age and ability. His parents told me they couldn’t find a club or professional anywhere near where they live, who would let their young prodigy play or learn.
Part of the problem is too many in golf have no idea how well very young children can play. They cannot imagine 5 and 6 year olds having a level of competency that is actually better than their own games! A major part of the problem is the lack of specialised coaches who know how to control a class of young players, or worse, want to coach young children.
Golf has to compete with so many other sports and activities when it comes to engaging kids, so it has to do it well, it has to offer something more exciting, it has to offer something kids will enjoy more than these other activities.
The old system of throwing money at it so you can offer it for free DOES NOT WORK. The government of golf has done this for years and spent millions on their initiatives, they have spent decades ‘straightening the deck chairs on the Titanic’, to coin a phrase.
Good luck to all young golfers and would-be champions of the future and good luck to all parents trying to find the right route into this fantastic sport, if we can help in any way, please do not hesitate to get in touch.
If you are a golf professional, an assistant, a club secretary or someone who is part of a federation or golf association who really wants to make a difference to junior golf development and growing participation, please drop us a line.
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